In our 4th episode we engaged in an in-depth conversation with Ian Minor about memberships in coworking spaces. A definite listen for anyone who cares about how to create the best experience for their client through careful planning and observation. Ian Minor has a vast experience in the hospitality sector and his last endeavor led him to build the Working From_ concept for Ennismore, the operator behind The Hoxton Hotels.
With our co-host Nellie Hayat we talk to Ian Minor about coworking memberships. Have a listen to learn how to structure your thinking around your clients needs. Ian has vast experience in the hospitality sector where he experienced first hand how important it is to “sell something your clients need, and not what they think they want”. With such holistic thinking you keep clients for the long run, because they put their trust in you to do the best for them. And all of that starts with how you structure your memberships to serve the different levels of service you can provide to a client.
Check out our new book “Around the World in 250 Coworking Spaces” - https://coworkiesbook.com
Ian Minor, Workspace & Hospitality specialist:
Nellie Hayat, Work Futurist + Employee Experience designer at VergeSense:
Pauline Roussel, Co-founder and CEO at Coworkies, Host of HOT WATER:
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